Andre Yoskowitz
21 Sep 2010 19:21
Netflix CEO Reed Hastings is in Canada this week, as part of the company's launch of a new online video subscription service.
The new service will give Canadians a chance to stream thousands of movies and TV shows for a set monthly fee.
Expanding to Canada marks Netflix's first move to a foreign nation. Apple and Boxee are also preparing Canadian launches in the near future.
Netflix in Canada will only include streaming, with no physical media rentals plans in the works.
Hastings does say there could be some issues: "In Canada, the challenges are licensing the right content... and then taking advantage of the right marketing channels at the right cost."