Andre Yoskowitz
12 Oct 2010 21:12
According to a new study from TNS Digital Life, the Japanese have the least amount of friends on social networking sites, while Malaysian web users have the most.
Users in Malaysia have an average of 233 friends, followed closely by Brazil at 231. Japanese users only had an average of 29 friends.
Chinese web users, despite heavy use of social networks, had a low average of 68 friends.
In terms of time spent on social networking sites, Malaysians averaged 9 hours per week, with Russian users following at 8.1 hours and Turkish users in third at 7.7 hours per week.
"This study covers more than twice as many markets as any other research," added Matthew Froggatt, TNS chief development officer. "It is the first truly global research into online activities, including all the key emerging markets… We have also researched beyond basic behavior to provide more detailed data into attitudes and emotional drivers of that behavior."
You can read the full study here: Global ‘Digital Life’ research project reveals major changes in online behaviour