Andre Yoskowitz
27 Oct 2010 13:46
Zynga, the social gaming giant behind "FarmVille," has just been valued at $5.5 billion by SharePost, the service which exchanges shares of privately held companies such as Facebook, Twitter and Zynga.
With a market cap that large, Zynga is now considered the second largest gaming publisher in the world, surpassing Electronic Arts (EA) which has a current market cap of $5.15 billion.
Nintendo remains the top publisher.
Zynga was launched four years ago and mainly uses Facebook to distribute games. With a built-in audience of 500 million, the company has ascended very quickly thanks to FarmVille, FrontierVille and others. The company makes money off virtual goods, like weapons and upgrades that advance in-game play.
The company has about 210 million monthly active users.