Andre Yoskowitz
4 Jan 2011 13:35
Netflix has announced today that it has made deals with HDTV and DVD/Blu-ray player makers in an effort to put one-click "Netflix Buttons" on remote controls starting this Spring.
The button would lead users directly to their Netflix accounts, making the process easier than clicking through other menus.
Says Netflix spokesman Steve Swasey (via WSJ):
"We’ve always regarded ubiquity on devices as our strategy, and we want to be present there as simply and visibly as possible."