Intel hires Will.i.am as Creative Director

Andre Yoskowitz
26 Jan 2011 19:44

Will.i.am, the frontman of the Grammy-award winning group The Black Eyed Peas has been hired by Intel as a Creative Director this week, continuing his work at Dipdive on a grander scale.
Dipdive uses "new media to mobilize politics, social issues and music."

The musician will now be a director of creative innovations for Intel.
Says Will.i.am (via Boombox)

Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.

Adds Intel VP Deborah Conrad:

We're thrilled to tap into the limitless creativity will.i.am brings to the table. He's not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.

The musician will be in charge of "elevating" the customer experience of laptops, smartphones and tablets that should "marry" music and technology.