Andre Yoskowitz
13 Feb 2011 3:23
According to the latest figures from Experian Hitwise, Google lost some global search engine market share in January, with Bing picking up the slack.
For the month, Google dropped to 67.95 percent share, down from 69.67 in December 2010.
Bing rose to 12.81 percent from 10.6 the month prior.
Overall, "Bing-powered" search, including Yahoo and Bing, jumped to 27.44 percent from 25.77.
Perhaps more importantly, Bing/Yahoo had a higher search engine success rate, the number of results that actually lead to a visit to a site, says CNet. The Bing-powered sites had an 81 percent success rate, far ahead of Google's 65 percent. Both rates remained practically unchanged from December.