Amazon racing to start cloud service for media

Andre Yoskowitz
27 Mar 2011 23:50

Amazon may be on the verge of creating a "digital locker," giving users a chance to store their existing movie and music libraries in the cloud.
Even if the content was not purchased from Amazon, the deal would allow the film, books, and music to be stored on company servers.

The giant e-tailer has not yet been granted all the necessary licenses but is actively negotiating and may even announce the service before it has obtained them.
Amazon is in a race for the cloud service, as Apple and Google are rumored to be actively creating similar platforms.

A cloud service for media seems to be the ideal situation for the future, as consumers will never be without their content, as long as they have an Internet connection.

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