Andre Yoskowitz
30 Mar 2011 21:01
Google has introduced +1 this week, in an attempt to make search more social.
The service is similar to "Likes" in Facebook, where users can "like" pages or comments, showing their appreciation and making them more popular.
Google will have +1 buttons next to all search results and ads and whenever you +1 a link, it is shared via your Google profile.
+1 is intended to personalize search results and ads, due to friends recommending sites.
Says Google:
+1 is the digital shorthand for 'this is pretty cool.' To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1's will then start appearing in Google's search results.