Andre Yoskowitz
16 Apr 2011 16:27
Best Buy has begun selling the Wii for $170, one month ahead of its expected May 15th price cut.
Leaked images of the proposed price drop began surfacing last week and it appears that retailers have decided to front-run the actual cut so sales don't become stagnant as consumers wait for the price cut.
The drop marks the first time Nintendo has dropped the price since September 2009 when the price went from $250 to $200.
Following the decision, it is rumored Target and other retailers will begin dropping the price on Monday, as well.
Nintendo has sold 86 million Wii since launch, far surpassing the Xbox 360 and PS3, mainly due to its lower price point and "family" marketing.
There has been no word on whether Sony or Microsoft are considering price cuts for their consoles.