NPD: PC sales struggling, but not because of iPad

Andre Yoskowitz
12 May 2011 12:50

The latest data from the NPD Group confirms that PC sales are struggling, but the firm says blaming the Apple iPad is the wrong way to go.
Of consumers who bought the iPad within six months of its debut, only 14 percent pushed aside plans to buy a PC to buy the tablet.

For the more important holiday season, that number fell to 12 percent.
Instead, NPD says the decline can be attributed to:

The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad. Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry.


The percentage of consumers looking to buy Windows notebooks under $500 has grown 21 percent since October, while the percentage of consumers looking for more expensive computers has fallen 25 percent in the same time frame.

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