Andre Yoskowitz
22 May 2011 12:50
According to a new BBC documentary called "Secrets of Superbrands," MRIs of Apple "fanboys" and people who consider themselves "very religious" were very similar, with the same part of the brain being lit up for both.
In short, Apple "fanboys" and religious zealots have the same cranial reactions.
Furthermore, the documentary goes as far as to compare Apple Stores to cathedrals:
Apple stores often feature stone or other types of austere, simple flooring like a church with products mounted on pedestals like individual altars.
The scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptop.
Inside the store, glassy-eyed staff were whipped up into a frenzy of excitement, jumping up and down, clapping and shouting. When the doors finally opened, they hysterically "high-fived" and cheered hundreds of delirious customers flooding in through the doors for hours on end.