Andre Yoskowitz
27 May 2011 12:16
Just weeks after acquiring the struggling movie rental company Blockbuster, Dish Network has dropped prices across the board for in-store rentals at the 1700 stores that are still open.
Starting today, thousands of films will be just 99 cents per day, matching the price of the popular Redbox kiosks.
Additionally, brand new releases will be $2.99 for the first day, and 99 cents for each day thereafter.
Says the CEO of Blockbuster, Michael Kelly (via THR):
Our customers are seeking a better value - we’ve answered with new pricing and the flexibility of single day rentals. Our new pricing gives our customers the best of both worlds: access to the latest releases – many 28 days before Netflix and Redbox – and the most movies at low prices.