Andre Yoskowitz
26 Jul 2011 1:00
Two weeks ago, Netflix announced that it had separated its DVD and streaming services, which means if you want both, the price just increased substantially.
1-DVD-at-time unlimited plans will cost $7.99 per month, the cheapest it has ever been, but if you want unlimited streaming you will need to pay an additional $7.99. That is a $6 price hike if you subscribe to the current $9.99 mixed plan.
Tonight, the company's stock is being crushed following an earnings report that was "okay" at best.
The stock is down 10 percent as the company said it expects much slower subscriber growth into the future due to the price raise.
Additionally, the company put rumors to rest that it will be integrating with Facebook, saying they will indeed, but not in the U.S due to video sharing restrictions.
Furthermore, 75 percent of new subscribers were streaming-only, and Netflix says it expects they will have 12 million DVD+Streaming, 10 million streaming-only, and 3 million DVD-only customers by the end of the next quarter. In their mind, DVD-only subscriptions have "peaked" noted the rental company.