QR scanning use continues to grow

Andre Yoskowitz
14 Aug 2011 0:26

According to the latest figures from comScore, QR code usage continues to grow in the U.S.
Over 14 million Americans, 6.2 percent of U.S. mobile users, scanned a QR or barcode using their smartphone or tablet in June 2011.

Says Mark Donovan, comScore senior vice president of mobile:

QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments. For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.

QR codes are matrix bar codes that are readable with smartphone cameras and include info, or usually point to a web site.

The demographic for users of QR codes were predominantly male, between the age of 18-34 and with an average salary over $100,000.

Product packaging accounted for 35.3 percent of QR scanning, while another 27.4 percent scanned a code from a website on a PC and finally 23.5 percent scanned codes from a poster/flyer/kiosk.

More info here: 14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011