Netflix signs streaming deal with DreamWorks

Andre Yoskowitz
25 Sep 2011 22:08

Netflix has signed a new licensing deal to stream films from DreamWorks Animation, the hit studio behind animated film franchises like "Shrek."
The deal will replace a current (but less lucrative) deal DWA has with HBO.

DreamWorks is said to be making $30 million per picture over a specific time period (likely 3-5 years).
Says DWA CEO Jeffrey Katzenberg:

We are really starting to see a long-term road map of where the industry is headed. This is a game-changing deal.

Notes Netflix CCO Ted Sarandos:

You’re seeing power moving back into the hands of content creators. When a company like DreamWorks ends a long-running pay TV deal — when a new buyer in the space steps up — that’s a really interesting landscape shift.

While the deal is already signed, Netflix will only begin streaming the films in 2013. Movies like Shrek, Kung Fu Panda, Antz and more will be added over time. In 2013, DWA has three titles set for release, “The Croods,” “Turbo,” and “Peabody & Sherman,”