Andre Yoskowitz
13 Oct 2011 13:25
Netflix has signed new streaming distribution deals with Warner Bros. and CBS today, allowing subscribers to watch shows from The CW.
The deal is good for four years and includes access to the station's most popular programs like "The Vampire Diaries," "Gossip Girl," "One Tree Hill," and "Nikita," "Supernatural," "Ringer," "Hart of Dixie," and "The Secret Circle."
Episodes of previous seasons will be available on October 15th with the exception of Supernatural and 90210 which will start in January.
The deal is worth $1 billion over its life.
Says CBS CEO Les Moonves:
This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace. It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network. It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetization windows.