Andre Yoskowitz
14 Oct 2011 23:41
BBC Worldwide has announced the launch of the global BBC iPlayer App for more countries this week, starting with Finland, Sweden and Denmark.
The player launched in 11 nations in July, and Australia last month.
Subscriptions for the streaming service are ?6.99 a month (or ?64.99 for an annual subscription) and the player is available at bbc.com/iplayer/tv.
iPlayer content come from eight genres: News Specials & Documentaries; Entertainment; Drama; Comedy; Science & Nature; Family & Kids and Music & Culture and Lifestyle.
Matthew Littleford, General Manager for Global iPlayer added:
We're proud to be one of the first international broadcasters to give access to our shows in a perfectly packaged app. Reviews of the app have been overwhelmingly positive since its launch in 11 other Western European countries and in Australia earlier this year.
The extension into Finland, Sweden and Denmark is an important step in our strategy of pursuing multiple platforms for our programmes and brands, taking British programmes to new digital audiences around the world in an innovative, creative and easily accessible format. During this pilot phase we have an exciting vision for what this service could become and will develop it based on feedback from within all markets.