Andre Yoskowitz
22 Nov 2011 17:06
Microsoft has acquired startup video search engine VideoSurf for $70 million.
The software was created by Israeli entrepreneurs Lior Delgo, Professor Achi Brandt, Dr. Eitan Sharon and Shai Deljo.
Outside of a number of important Israeli investors, the company also had investments from former U.S. Vice President Al Gore and Facebook COO Sheryl Sandberg.
VideoSurf is "a visual identification video search engine" that indexes over 250 million videos from sites like YouTube, CNN and Facebook. The software is used by Warner Bros. and CBS on their web pages.
Microsoft will likely integrate the company into its Bing search in an ongoing effort to steal market share from Google.