Google to take on Amazon?

James Delahunty
1 Dec 2011 18:10

Google in talks with U.S. retailers.
The Wall Street Journal is reporting that Google is in talks with U.S. retailers and shippers - including Macy's, Gap Inc and OfficeMax - to provide a service to help customers shop online. The report cited people familiar with the matter, who say Google stops short of selling directly to consumers.

The service would work in tandem with websites from retail partners. It would combine a product search feature that directs shoppers to those sites, with a new shipped service that Google will oversee.
A customer could check if a nearby store has a product they desire in stock. If it does, Google can then offer the customer an option to have the goods delivered to them for a fee.

According to the WSJ report, Google will trial the area in the San Francisco Bay area soon.

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