Andre Yoskowitz
2 Dec 2011 15:30
In June, Google acquired the large advertising optimization platform for publishers, AdMeld, for $400 million in cash.
The company launched in 2007 with $30 million in venture capital.
In July, the U.S. DOJ requested more info from Google over its acquisition, for anti-trust purposes.
Today, the DOJ has approved the acquisition:
We're pleased that the U.S. Department of Justice has today cleared this deal. We'll close the acquisition in the coming days and then start the real work-building improved products and services that help our publisher partners to make more informed decisions across all their ad space, and to grow their revenues.