James Delahunty
2 Dec 2011 8:07
IPO is one of the year's most anticipated.
Zynga plans to sell 100 million shares at $8.95 to $10 per share, amounting to around 14.3 percent of the company. It hopes it will raised $925 million, which is less than the FarmVille-developer had previously planned to aim for.
The IPO would value Zynga between $7.7 billion and $9.04 billion. Electronic Arts has a market value of $7.73 billion, while Activision Blizzard Inc's sites at $14.21 billion.
Zynga was established five years ago, and got its success with viral games such as FarmVille. The games are free to play, but Zynga makes money by selling virtual items in the games to players.
Zynga's IPO follows that of Groupon Inc and LinkedIn Corp earlier this year. Both helped to revive a market for first-time share sales that had remained weak in recent years.