Andre Yoskowitz
21 Dec 2011 23:48
Microsoft has announced today that it will pull out from the Consumer Electronics Show after this year's event.
Spokesman Frank Shaw adds that the company will not complete avoid the event, meaning no keynote presentation and no booth: "We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing."
Microsoft is following the trend Apple and Google started years ago, having their own smaller shows instead of being part of larger events.
The Consumer Electronics Association confirmed Microsoft's move (via Cnet):
"Both CEA and Microsoft have agreed that the time has come to end this great run, and so Microsoft will not have a keynote at the 2013 CES. Microsoft is an important member of CEA and we wish them all the best as they evolve their plans for new ways to tell consumer stories."
It is unclear what Microsoft will promote at next month's event.