Andre Yoskowitz
22 Jan 2012 14:57
UBM TechInsights has torn down the new PlayStation Vita, and revealed that it costs about $160 to make.
The 3G model was torn apart and overall, the components came to $159.10. The cost breakdown does not include the small cost for R&D and shipping. The handheld sells for $300, meaning Sony seems to be making a nice margin right from launch.
For comparison, Sony sold the PlayStation 3 at a loss for at least the first two years, relying on accessories and software to make up the difference.
Here is the breakdown:
Display and touchscreens: $50
Battery: $3.60
Cameras: $3.50
Wi-Fi/BT/GPS: $3.50
NAND: $6.00
SDRAM: $9.25
Processor: $16.00
BB+XCR: $16.25
Non-electronic: $11.00
Other: $30.00
Supporting materials: $10.00