Andre Yoskowitz
13 Mar 2012 16:03
Wal-Mart has launched its UltraViolet "disc-to-digital" initiative today, giving disc owners a chance to have access to a digital copy of their movie, for a nominal price.
The program will go live on April 16th at 3500 Wal-mart stores and users can pay $2 for an SD digital copy of a DVD or $5 to get an HD copy. If you bring in Blu-rays, you can get an HD digital copy for $2.
Says Wal-Mart: The new program "allows customers to reconnect with the movies they already own on a variety of new devices, while preserving the investments they've already made in disc purchases."
The digital copies will be available via Vudu, Wal-Mart's streaming and download service that is available on hundreds of Blu-ray players, set-top boxes, gaming consoles and of course on PC. Each license will also be available in your UltraViolet cloud library for streaming.
Account holders can stream or download the movies on up to 12 devices and each account can be shared by 6 people.
Fox, Sony, Universal, Warner Brothers and Paramount are all signed on, meaning most major movies will be eligible for a digital license.