Facebook buys Face.com for $100 million

Andre Yoskowitz
18 Jun 2012 16:45

Facebook has announced its acquisition of Face.com.
Face.com is an Israeli-based facial recognition technology company, and will likely be quickly integrated into the social networking giant.

The companies did not disclose the final price of the deal, but nearly all sources place the acquisition price at $100 million.
It is unclear how Facebook will use the service, but most speculate they will use the technology to boost their mobile offering, giving users an easier way to upload and tag photos.

Facebook recently purchased Instagram for $1 billion, showing its commitment to its mobile app.

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