Andre Yoskowitz
30 Jun 2012 20:21
Amazon will expand their popular digital ecosystem to Brazil in the fourth quarter, reports Reuters.
The company itself was named after Brazil's longest river, and it appears they are finally trying to get a piece of one of the world's fastest growing online retail markets.
Amazon will begin selling the Kindle family of e-readers in the nation, while adding a Portuguese-language catalogue of digital books.
By going all-digital, Amazon can avoid Brazil's complex (and costly) tax system, as well as any downturns in consumer demand.
"Brazil would be the first country Amazon enters only with digital (products) and that is because of the logistic and tax difficulties," says the source. "Having a full retail operation? That's the goal."
The store is expected to launch in October.