Andre Yoskowitz
16 Jul 2012 0:23
NBC News has announced today that they have acquired 100 percent share of msnbc.com and its digital networks from Microsoft.
The site will be rebranded as NBCNews.com
"Some really talented journalists have passed through the doorway of msnbc.com and taken us to the point where we have something that is an outstanding set of properties, and we value them to such a degree that we decided that we wanted to own them outright," added NBC News President Steve Capus.
Charlie Tillinghast, the site's president and publisher, added that the site will hugely benefit from "proper brand alignment between the TV properties and their Web counterparts -- NBC News and NBCNews.com, MSNBC cable and msnbc.com and TODAY show and TODAY.com."
For the time being, MSNBC will still be the same URL, but will reflect the NBC News home page.