HBO once again shoots down potential Netflix partnership

Andre Yoskowitz
25 Jul 2012 0:06

Within the company's earnings report this afternoon, Netflix CEO Reed Hasting teased that the company could eventually partner with HBO for its fantastic original content.
Unfortunately for fans of Netflix and HBO, the cable television network has shot down the possibility, just like it did in the past.

Says HBO: "We are not in discussions and have no plans to work with Netflix."
The blunt response is unsurprising given the fact that Hastings has often called HBO its main competitor. Earlier this year, HBO would not sell its DVDs to Netflix at wholesale prices, forcing them to buy box sets like True Blood and Boardwalk Empire at full price to offer them to their subscribers.

In the shareholder letter, Hastings wrote: "While we compete for content and viewing time with HBO, it is also possible we will find opportunities to work together - just as we do with other networks." He later clariifed by adding: "We're just another network, and then when you have multiple networks, they often find ways of working together."

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