Microsoft exec: iPad mini a '$329 recreational tablet'

James Delahunty
28 Oct 2012 19:13

Sinofsky touts value of Windows 8 PCs, devices.
Steven Sinofsky headed up the development of the Windows 8 operating system, which officially launched this week, along with Microsoft's Surface with Windows RT tablet. It wasn't alone in breaking onto the scene however, as Apple launched its anticipated iPad mini earlier in the week, too.

Speaking with AllThingsD, Sinofsky explained that Microsoft and its partners work to bring down the cost of devices, so that a student, for example, can buy a Windows computer that will last them through their college life. He pointed to one Windows 8 machine in particular, and said, "It's $279, here we are, talking about seven inch recreational tablets for $329."
Of course, while there are cheap PCs, laptops and such that run Windows 8 available, Microsoft's Surface tablet sells for $499, and if you want the optional cover/touch keyboard, it costs $599. When Microsoft launches the Surface Pro tablet next year, running the full Windows 8 operating system, it is expected to start at around $799.

Sinofsky may have been entitled to have a shot at Apple's latest tablet - which has received criticism for its price point elsewhere too - as Apple CEO Tim Cook didn't have a problem describing Microsoft's latest offering as compromised and confusing.

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