Andre Yoskowitz
4 Feb 2013 22:34
According to sources, Twitter has acquired social TV analytics company Bluefin Labs.
The price is not known but the acquisition is said to be the largest in the microblogging company's history.
In 2011, the company purchased TweetDeck for $40 million, so the assumed priced is above $50 million.
Bluefin has raised $20.5 million from investors including Time Warner Investments, SoftBank Capital, Acadia Woods Partners, Bedrocket Media's Brian Bedol, Jim Pallotta, Redpoint Ventures, Dan Gilbert, Lerer Ventures, Kepha Partners and the National Science Foundation so any buyout will bring a healthy return to each.
Twitter has been quickly moving into the TV space, signing a multi-year deal with Nielsen to produce social TV ratings and hiring a new Head of TV.