Google will continue selling hardware through Play Store

Andre Yoskowitz
27 Feb 2013 12:04

Speaking at the MWC, Google Play VP Jamie Rosenberg explicitly stated that the model of selling hardware through their Play Store is "here to stay."
While that response seems obvious now, there had been internal discussions on whether the company was prepared. The recent Nexus 4 launch was an unmitigated disaster, with servers crashing and errors galore, but other launches, including the Nexus 10 tablet and the Nexus 4 Wireless Charger have been smoother.

"We're getting better at fulfilling demand and kind of operating the store in a way that consumers expect us to," Rosenberg added (via Verge).
The exec went on to say that the Store is "a reliable way for us to get these devices into market in different countries around the world." This is true as the Nexus 4, at the very least, is available to customers in seven different countries while also available in retail stores in the U.S.

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