James Delahunty
13 May 2013 15:34
Aereo, the cloud-based DVR service that caused a legal stir when it launched, has simplified its pricing plans ahead of a launch in Boston this week.
Starting with a base plan of $8 per month, consumers will have access to Aereo's cloud-based antenna/DVR technology and 20 hours of DVR storage. For $12 perm month, subscribers will be able to utilize 60 hours of DVR storage.
All new Aereo members will get their first month for free, and can cancel at any time during the free month. Using Aereo's technology, consumers can pause, rewind and fast-forward any program that they are watching live, or save a program for future viewing.
Aereo works on 'smart' devices from tablets to phones to laptop computers. Aereo is currently supported on iPad, iPhone, iPod Touch, Chrome, Internet Explorer 9, Firefox, Safari, Opera, AppleTV (via airplay) and Roku devices.
"We looked at our data and it was clear, consumers want a more simple approach to pricing," said Aereo CEO and Founder Chet Kanojia.
"With our new pricing structure, consumers begin with one base plan and then have the ability to upgrade their membership to triple their DVR storage capacity. We want to make it simple and easy for consumers to access our technology and we believe this updated pricing plan accomplishes just that."