James Delahunty
5 Jun 2013 9:50
Microsoft CEO Steve Ballmer has reportedly met with Hollywood executives about content opportunities for the Xbox One platform, according to Deadline.
Ballmer was reportedly joined by Nancy Tellem, entertainment and digital media president of Microsoft, as he met with the likes of CBS CEO Leslie Moonves about what they could do with Xbox One in the areas of sports, music, reality TV and regular programming.
He also stated that Microsoft does not "want to be a cable channel."
Microsoft's Xbox One reveal event last month focused heavily on using the next generation console to consume television content. Seeking to get exclusive content from Hollywood is a natural step to push that agenda much further, while the gaming community hopes for more information on the gameplay aspects of the console at E3.