James Delahunty
12 Jun 2013 10:32
The Entertainment Software Association (ESA) and Ouya are in an interesting stand-off at E3 this year.
Ouya - the Android games console that resulting from a successful Kickstarter campaign - is "kind of" in attendance at E3 this year. You wont find them in the Los Angeles Convention Center with the bigwigs, but you will find them in the parking lot.
Basically, to avoid the fees associated with getting inside the convention center, and then the costs of setting up booths and wooing attendees, Ouya decided to just show up outside the convention center, renting parking spaces in a nearby lot.
The Entertainment Software Association (ESA), which organizes the E3 event, was not amused and responded at first by parking trucks right in front of Ouya's little booths.
Undeterred, Ouya responded by renting parking spaces in front of the trucks and setting up again.