Andre Yoskowitz
1 Aug 2013 11:10
Netflix has rolled out their 'Profiles,' enabling multiple users to create their own profiles within the same account.
Since launch, profiles has been one of the most requested features, as multiple family members (or roommates) often use the same account and have different tastes in movies and TV shows.
Netflix's recommendation engines do not have a chance to make real recommendations when the previously viewed content is coming from a mix of people.
When customers log in now, they will see different colored tiles representing each user on the account. When clicking through, you will be led to your own personal Netflix page and personalized recommendations.