Andre Yoskowitz
13 Oct 2013 15:41
Yahoo has acquired the young startup Bread, shutting down the service but integrating the tech and its employees.
Bread is a URL shortener that allowed users to make money through interstitial ads that promoted causes or products and was shown to people who clicked through links using Bread's URL shortener.
Both companies announced that Bread has shut down its service, and all links will go dead in the next 30 days. Yahoo recommends that if you still require shortening, use bit.ly.
Bread had raised $3.5 million since launching in 2011, and investors included Marc Ecko and Troy Carter.
CEO Alan Chan added: "When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo's advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers."
Yahoo wrote in a statement: "We have acquired Bread, a company that created a simple way for social media influencers and publishers to monetize their content. The team's focus on delivering creative and targeted advertising across social media, desktop and mobile devices aligns perfectly with our mission to delight and inspire users."