Andre Yoskowitz
15 Oct 2013 10:34
Apple has announced today that Burberry CEO Angela Ahrendts will be joining the company as a senior vice president and member of the executive team, reporting directly to CEO Tim Cook.
Ahrendts will be in charge of "strategic direction, expansion and operation of both Apple retail and online stores," says the press release.
"I am thrilled that Angela will be joining our team," said Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."
"I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline," said Ahrendts. "I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world."
The exec will join Apple in the spring.