Pioneer getting back in the TV business, in Europe

Andre Yoskowitz
12 Nov 2013 20:32

Pioneer quietly bowed out of the TV market in 2010, saddening fans of the high-quality Kuro plasma displays.
It appears now that the company is getting back into the business, building exclusively for Dixons/Currys, the large retailer in the UK and other parts of Europe.

The new TVs will all be 1080p LED models in 40-, 46- and 55-inch sizes along with 3D and Smart TV capabilities. Each has built-in Wi-Fi, USB and HDMI ports.
Yoshihide Beppu, Business Planning Director of Pioneer Home Electronics Corporation said:

"We're delighted to collaborate with Dixons Retail. With our unparalleled reputation for cutting edge technology and sophisticated designs, we know these technologically advanced high-end TVs have a unique place within the market. Our decision to work with Dixons Retail was a natural one, as we highly value their clear customer focus, market leading positions and innovative approach to retailing. With their highly respectful approach to the premium positioning of the Pioneer brand, alongside our loyal customer base, we believe this is a winning combination and we're excited to watch these new products transport customers in to a world of fun, entertainment and interactivity."

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