Andre Yoskowitz
20 Jan 2014 10:17
WhatsApp CEO Jan Koum has announced that the popular cross-platform messaging app now handles up to 54 billion messages per day on average.
Outbound messages accounted for 36 billion and inbound for the rest.
Mobile analyst Benedict Evans tweeted, following the news, suggesting that WhatsApp traffic now exceeds that of global SMS sent daily.
WhatsApp has over 400 million active monthly users, each of which pay just $1 a year for the service. The numbers are even more impresive given that the company has just 50 employees and has never spent any money on marketing.
WhatsApp message volume growth is still accelerating. Has probably now overtaken SMS. pic.twitter.com/KsR85Mplrt
-- Benedict Evans (@BenedictEvans) January 20, 2014