Spotify reaches next milestone, 10 million paying subscribers

Andre Yoskowitz
21 May 2014 12:14

Spotify has announced today that the unlimited streaming music service now has 10 million paying subscribers, along with 40 million monthly active users, large boosts from previous disclosures.
A little over a year ago, the company had 6 million subscribers and 24 million active users, respectively. Paying subscribers get access to either ad-free listening or ad-free listening and mobile access.

"We've had an amazing year, growing from 20 markets to 56 as people from around the world embrace streaming music," added CEO Daniel Ek. "10 million subscribers is an important milestone for both Spotify and the entire music industry. We're widening our lead in the digital music space and will continue to focus on getting everyone in the world to listen to more music."
Additionally, users have created 1.5 billion music playlists. Avicii's "Wake Me Up" is the top streamed song of all-time, at 235 million spins.

The company has a plethora of rivals but remains the most popular streaming music provider. Apple may step into the market soon, however, with rumor being they are prepared to acquire Beats Electronics, the maker of premium headphones and the Beats Music streaming service in the U.S.

Source:
Guardian

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