Andre Yoskowitz
23 Sep 2014 0:44
Apple was quick to deny a report that it was preparing to shut down its newly acquired Beats Music service.
Spokesman Tom Neumayr said bluntly that the rumors were "not true," although it is possible that the service will be rebranded in the future.
Beats Music subscribers pay $10 per month for unlimited streaming access to a large catalog of tracks on desktop or mobile devices. The service and its contracts with the major record labels is said to be a big reason that Apple purchased Beats for $3 billion this year.
Apple recently added Beats Music to its Apple TV set-top, and CEO Tim Cook said in an interview he was so impressed by the service that he could barely sleep. Hardly something a company would do if they were on the verge of shutting down a service.
We would expect that Beats Music will be folded into iTunes Radio, giving Apple users a much better overall service with more options.
Source:
BI