Matti Robinson
26 Jun 2015 11:23
Netflix's rate of expansion and popularity in the US and beyond has been impressive the past few years. It has challenged cable channels like HBO but new analysis suggests that network channels are the next target.
FBR Capital analyst Barton Crockett said that according to the first quarter numbers Netflix is on par with ABC and NBC. The streaming giant which is not included in the Nielsen ratings would score an average of 2.6 with its three month 10 billion hours streamed, says Crockett.
Disney's ABC and Comcast's NBC are at same 2.6 but their ratings are declining unlike Netflix's viewership. Netflix recently announced it will be expanding to Spain and Portugal in October which will increase the impressive "40%-plus compound annual rate" Crockett told investors about.