Andre Yoskowitz
8 Nov 2015 21:56
Snapchat has announced that its videos and snaps are being viewed 6 billion times per day, up from 2 billion just six months ago.
While the numbers are certainly large, there is some question as to how the numbers are skewed. Rivals such as Facebook, won't count a video view until it's been played for three seconds and Google's YouTube counts usage in hours, not views. Snapchat counts a view whenever a video is played, even for a few milliseconds. And all videos are just seconds long.
Regardless, Snapchat is definitely being validated for its flurry of new features, including Stories and the ability to replay, rewind and more.
Source:
FT