Amazon sells millions of its tablets, set-top boxes over holiday weekend

Andre Yoskowitz
2 Dec 2015 20:28

Amazon has boasted today that the Thanksgiving holiday shopping weekend was the best ever for Amazon devices, with the e-tailer giant selling millions of tablets, set-top boxes and streaming sticks.
The top-selling item on the site was the Amazon Fire tablet, followed by the Fire TV Stick. The Fire TV set-top saw sales increase 600 percent year-over-year and the Amazon Echo assistant was the top seller for items above $100 on Black Friday.

Although Amazon did not reveal numbers, they also noted that the Kindle e-reader saw a nice boost in sales, thanks to price cuts.
"We're excited that millions of customers will be opening new Amazon devices this holiday season. This has already been the biggest holiday shopping season for Amazon devices, and we're energized by the year over year growth for all of our product categories," said Dave Limp, Senior Vice President, Amazon Devices. "With a sub-$50 price point for one or $250 for a six-pack, we've reached a tipping point with Fire--it is our fastest-selling tablet ever. We've already built millions--and we're ramping up production to build millions more."

Source:
BW

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