Andre Yoskowitz
16 May 2016 23:30
According to multiple sources, Amazon is looking to expand its private-label brands to include household items and perishable food including nuts, coffee, baby food, and diapers.
The rollout is expected in the coming weeks and will be available to Prime subscribers.
Reportedly, some of the new brands are called Happy Belly, Wickedly Prime, and Mama Bear. Happy Belly will be the brand for nuts, trail mix, teas, and cooking oils and Wickedly Prime will include snack foods. Mama bear will be the brand for baby products like diapers and baby-safe detergent.
Most expect the Amazon brands to undercut major brands in price, and with free Prime shipping, the products could certainly gain a cult following.
Source:
VB