Andre Yoskowitz
9 Jun 2016 10:32
According to Apple's Phil Schiller, major changes are coming to the App Store, including big changes to how subscriptions work for developers.
Schiller says app subscriptions are now open to all product categories, giving developers more options to earn revenue. For example, a productivity company could offer a bundle of their popular apps for $19.99 per year, rather than charging an upfront fee for each app. Apple is also opening up tiered pricing options for app subscriptions.
In addition, Apple is dropping the amount they take on subscription fees, from the current 30 percent to 15 percent, but only if the customer stays subscribed for longer than a year. This has been a huge point of pain for big developers like Netflix, who had to charge more for their services via Apple because Apple was taking a 30 percent cut.
Finally, Apple is adding ads to App Store search results, and Apple is opening the ad space to developers, only. "We've thought about how to carefully do it in a way that, first and foremost, customers will be happy with," Schiller says. The auction system will "fair to developers, and fair for indie developers, too," developers that may not have as much in ad budget as, say, Supercell.
Expect to see more about the changes next week during WWDC 2016.
Source:
MR