James Delahunty
11 May 2017 8:52
Research based on exclusive YouTube data and a survey of thousands of users in multiple countries shows that YouTube reduces music piracy.
The study itself was commissioned from RBB Economics by Google itself, as it tries to answer the question of whether YouTube is a net positive or negative for the music industry. The video sharing giant has repeatedly come under scrutiny from music companies alleging low returns to the industry from music on its service.
RBB Economics published its first paper as part of the study today, which tests the cannibalization effect of YouTube: whether or not the availability of music on YouTube cuts down use of other, potentially more lucrative, streaming services.
The researchers found that the absence of music on YouTube would instead push users to lower value music channels, including piracy websites.