Matti Robinson
17 Dec 2017 11:37
After releasing what is the most revolutionary change in iPhones since perhaps their introduction, Apple has been suffering from shortages that accumulated from pre-release production problems.
Lately, however, the queues to buy yourself an iPhone X have been shortening, and some analysts have suggested that this is not due to lower demand but instead Apple has managed to iron out most of the production problems with its suppliers.
All seems to be well in the Appleland, and this would only suggest a new record-breaking Holiday quarter?
Well, hold on for a bit, other analysts say as reported by Pocketnow. Cowen and Company analyst Karl Ackerman has reported that demand for Apple's latest and greatest has actually been lower than initially was expected. According to Ackerman people have gravitated towards previous iPhone models, including iPhone SE that costs barely a third of a brand new iPhone X.
Ackerman says that it's not necessarily the problems with availability that has disincentivized people from buying the $999 flagship.
It's not horrible for Apple, though, as they are still expected to ship nearly 80 million iPhones in the first fiscal year of 2018, that includes the Holiday season. That could very well still be a record amount of iPhones shipped, and with a higher price point it would likely also break revenue records. Current record is 78.3 million iPhones from last year same time.