Matti Robinson
27 May 2020 10:29
As subscription services have become a mainstay in everything from music, movies, games and more, providers are trying to tempt everyone to join their monthly billed services.
Most companies offer some sort of starter perk, usually a free or discounted membership for months, others, namely Netflix, are promising to kick you off the service is you are too inactive. Wait, what?!
Yes, you read that right. Netflix has announced that it will start contacting inactive users whether they'd like to cancel their service, and if they don't answer, they'll just go ahead, kick them off the platform and say goodbye to their income.
The company's product innovations director Eddy Wu has announced in a press release that they will start asking members that haven't watched anything for a year whether they'd like to cancel their subscription.
Nice approach from Netflix, who acknowledge according to the press release that nobody wants to pay for a service they don't use. According to Wu, these account represent around half a percentage of total subscribers and are "already factored into our financial guidance."
Joining back in is easy, as you can imagine, and all the user data is stored from the previous subscription so you don't lose those all-important recommendations.