"We continue to believe in the strategic merits of a consumer retail proposition that would bring media content and electronic devices together under one brand. We will pursue this strategy through our Blockbuster stores as a way to diversify the business and better serve the entertainment retail segment," said Jim Keyes, Chairman and CEO of the company.
The problem is the increasingly tight profit margins for consumer electronics. Even Best Buy, the undisputed heavyweight champion of US brick and mortar electronics specialty stores, faces slimmer margins as video game console sales grow and demand for other products like DVD shrinks.
Meanwhile chains like Wal-Mart are able to thrive on the same products. They actually thrive on the lack of diversity among console models because it because they fit nicely into a small electronics department. Lower profits per unit also benefit retailers with more varied products since they can offset low margins in one area with high margins in another.